Campaign Management

Sophisticated marketing practices are increasingly required whether competing in a saturated marketplace or establishing customer base with a new product or service. Direct marketers must be able to:

• Develop and execute direct marketing strategy to acquire, retain and develop loyal customers
• Identify, analyze and segment prospects and customers along more dimensions
• Capture interest and manage communication preferences
• Provide more relevant and consistent messaging
• Track contact history
• Measure response, revenue and profit
• Provide customer insight and guidance throughout the organization

We help clients develop and deploy campaign management solutions to perform closed-loop, multi-channel, multi-wave marketing interactions that improve customer relationships and produce favorable business outcomes.

---

Argos provides expertise in delivering systems that leverage the full range of campaign management functionality including:

• Customer intelligence and segmentation based on:
• Geographic, demographic, transactional and behavioral variables
• Statistical model scores indicating churn, risk, response propensity and projected profitability

• Consumer and corporate householding
• Channel integration
• Development, execution and analysis of test and learn processes to determine:
• Champion/challenger offers
• A/B creative tests
• Customer profile and population clustering

• Promotional offers management and ROI optimization
• Lights-out and event triggered campaigns
• Direct and inferred response measurement and analysis

Return to Marketing Automation Solutions